GCASH LOOKING FOR NGO PARTNERS IN MINDANAO FOR GCASH FOR GOOD PROGRAM
Leading mobile money platform,
GCash, is looking for partners in Mindanao for its GCash for Good - a pioneering corporate social
responsibility program that enables
Filipinos to donate to non-government organizations (NGOs) that champion worthy advocacies from
education, environment to animal welfare among others.
This was announced yesterday
by GCash VP for Corporate Communications Reyner Villasenor in a press
launch held in Park Inn Hotel in Davao City who said that GCash
for Good is another big step to further develop the GCash app into a more
socially relevant and sustainable platform that help addresses issues across
different levels of society.
GCash, operated by operated
by Globe Fintech Innovations Inc. (Mynt), is
well-equipped to become a springboard for donations to non-government
organizations that champion various advocacies, thanks to its scale and
innovative digital platform. Thus, the GCash executive is calling on all NGOs
in Davao City and nearby cities and provinces to join the GCash for Good as
their partners in spreading good to all.
“With GCash for Good, GCash
users can use the GCash app to donate to various groups to create an impact on
society. This allows GCash to be a more inclusive and open platform that will
help create better opportunities for millions of Filipinos. I am calling on all
our NGO friends in Davao region and in the whole of Mindanao to join us as we
spread the power of good through GCash,” Villasenor said.
For interested NGOs, some
regulatory requirements need to be completed before becoming official GCash for
Good partners to ensure the organizations are legitimate and the money donated
cannot be abused.
The GCash for Good program
currently involves 35 NGOs, which are included in the initial batch after
completing their documentation requirements both from the Bangko Sentral ng
Pilipinas (BSP) and Mynt before the program was launched. The program has already been launched in
Manila and Cebu.
During the GCash for
Good launch in Davao City, Villasenor also
disclosed that that people now prefer to donate online, as this removes the
hassle of having to go through long queues and processes, giving them more time
to focus on their daily lives.
He quoted a study by 2017
Global Trends in Giving which shows that 54 percent of individuals prefer to
donate online, while the total volume of donations made online grew by a strong
12.1 percent.
Various researches also show a growing trend in micro-donations
and crowdfunding, with sites like Patreon and Kofi gaining massive support.
According to Tech’s Good, micro-donations range between $0.25 and $10. This kind
of donations, although small at a time, can make a huge difference once added
up.
“With innovative mobile money
technology like GCash, people who want to do good are now empowered with a more
efficient experience. Any amount will create huge opportunities
for organizations that forward different issues. With GCash for Good, users
will also have direct access to where their donations go. It showcases a more
transparent ad user-friendly interface for anyone to access, ” Villasenor
stressed.
0 comments